Faith In Action

ROCS is an acronym that stands for Rebuilding Our Collective Strength. It is inspired by the "David and Goliath" speech delivered by Rev. Jesse Jackson in Philadelphia in 1984. In his speech he described how our victories and defeats are determined by the margin of despair and the fracture of our coalitions. For the past several years, we have been using metric driven data to inform our Religious Integrated Voter Engagement strategies. By defining our work in the numerical margins of voters that determine our victories or defeats in elections, we believe we can close this gap of voters and measure our impact along the way. We will use VAN data, A/B tested and targeted messages for low propensity voters and social media, P2P and other influencer driven content to increase the voter engagement in 2020 electoral cycle. We believe these voters being targeted will contribute in a record turnout of religious and millennial voters of color who support progressive issues. The ROCS tool will allow us to track our impact and determine how many voters we registered, how many took action to attend trainings and how many actually showed up to vote. ROCS will also allow us to continue work beyond Election Day and ensure democratic participation continues in off year elections so the muscle of civic engagement is not atrophied from election cycle to cycle.