Model and Strategy
Planting Justice (PJ) empowers people impacted by mass incarceration and other social inequities with the skills and resources to cultivate food sovereignty, economic justice, and community healing. Its five interconnected programs are: 1) Transform Your Yard (TYY): building edible permaculture gardens; 2) Food Justice Education: ecological design and nutrition education in schools, prisons, and juvenile detention facilities; 3) East Oakland Nursery: a 2-acre mail-to-order organic nursery; 4) El Sobrante Farm: a 5-acre urban farm, one of the region’s largest and most biodiverse; and 5) Grassroots Canvassing: generating volunteers, customers, donors, and support for local policy change. The Nursery, Farm, TYY, and Canvassing programs are revenue-generating, partially self-sustaining, and support PJ’s other programs.
PJ is now creating an Urban Aquaponics Incubator Farm and Health Equity Center adjacent to PJ’s East Oakland Nursery in Sobrante Park, a neighborhood that for decades has been impacted by institutional racism including redlining and lack of government investment. Most local jobs are in toxic industries and the neighborhood has a high density of pollutants. There is no full-service grocery store: residents, who are low-income and predominantly Black and Latinx, must travel three miles to access fresh produce.
The Incubator Farm will fulfill multiple community investment and health gaps in the neighborhood: resident access to well-paying jobs in green industries, to healthy and affordable produce, and to educational institutions and job training. PJ’s ultimate goal is to support long-term East Oakland residents in replicating aquaponics farm technology on empty lots throughout Oakland through the creation of a producers cooperative that empowers low-income residents to become land and farm owners.
The project is being carried out in collaboration with seven community based organizations including the Black Cultural Zone Community Development Corporation (a past Battery Powered grantee), Sustainable Economies Law Center, and East Oakland Neighborhood Initiative, as well as the City of Oakland and University of California, Davis. After four years of planning and fundraising, development of the farm is underway.
Read a recent article about Planting Justice in The Guardian.
Impact
Leadership
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Bobby House
Transform Your Yard Director
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Covonne Page
Aquaponics Farm Manager
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Gavin Raders
Co-Director
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Julio Madrigal
Mother Farm Manager
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Lynn Vidal
Operations Director
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Nadia Barhoum
Operations Coordinator
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Otis Spikes
Nursery Manager
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Salvador Mateo
Co-Director