Model and Strategy
Organizations who strive to create compelling and evocative environmental content face a challenge of complexity. Accurately conveying the importance of a local forest change often requires an understanding of global-scale processes. Concurrent forces – such as climate change, global trade, and the diffusion of information technology – intersect with a diversity of communities and ecosystems in ways that defy conventional narratives.
The products that a majority of people use and consume every day – their food, clothing, shelter, transportation, and communication – leave a trail of ecological footprints created by supply chains that span the world. There is a critical need for transparency and accountability within natural resource industries as a lack of access to accurate and timely information hinders action to address increasing levels of environmental stress.
The purpose of this project is bring context to the complexity of environmental challenges by focusing on places where important forest changes are manifesting, the people whose lived experience is shaped by health of forests, and revealing connections to the commodities that people all over the world consume everyday.
Impact
This project will inform the public on threats to forests and opportunities for conservation. Audiences ranging from policymakers in forest countries to forest-dwelling communities to philanthropic foundations will have better information on what’s happening in the world’s forests, filling an important gap and helping foster enabling conditions for a wide-range of stakeholders working to conserve Earth’s forest ecosystems.
Leadership
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Rhett Butler
Founder & CEO
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Morgan Erickson-Davis
Senior Editor