Captain Planet Foundation

Plastic pollution is a crisis across cultures and continents. Following our 2018 Boot Camp launch, a new group of Squad Leaders will be selected for the 2019 Ocean Heroes Boot Camp – to grow the movement rapidly and exponentially year over year. We're focused on the collective impact of unleashing 1,000 trained youth activists every year to implement marine debris campaigns simultaneously, and in cooperation, across the globe. We can envision the noise of their social media campaigns – supported by a global collaborative of non-profit organizations and celebrity supporters. We anticipate three direct impact outcomes: 1) A direct and measurable reduction in single-use plastics resulting from youth-led, solutions-focused campaigns; 2) A messaging influence where youth are raising awareness about marine debris; and 3) A direct influence on the decisions of policy makers and corporate leaders who attend high level meetings such as the G7, Our Ocean Summit, the United Nations Environment Assembly, and other gatherings. Based on successes of our Squad Leaders and other youth activists, we anticipate greater than 50% of campaigns developed during the Summit will be implemented and a minimum of 25% of those will gain additional supporters and media attention in various global communities. The Summit will encourage youth to build winnable campaigns that focus [first] on easier to eliminate single-use plastic items such as the straw, balloons, derelict fishing gear and utensils. This will help them build early wins and momentum towards larger more impactful campaigns. The significance of this percentage of successful campaigns will be realized in the exponential growth of awareness of the issue of single-use plastic in areas of the world most significantly impacted.